HARMAN’s Martin LEDs Enhance Customer Experience at Iconic BMW World

AMSTERDAM, The Netherlands — As one of Munich’s most popular attractions, BMW World is a unique and extremely important showcase for the premium automaker. Whether visiting BMW World as a tourist or there to pick up a brand new car, BMW World offers an extra-ordinary brand experience to customers. Today, BMW World features an eye-catching HARMAN Martin color illumination on the outside of the building – a dynamic lighting scheme that has now been extended indoors as a daylight solution.

As one of the world’s great luxury automakers, the atmosphere surrounding presentations of the various car models must be perfect, avoiding both shape and color distortion. Therefore, especially high demands are put on the lighting environment. An extremely even daylight illumination is required – a uniform level of light that must be guaranteed no matter the ambient conditions, time of day or time of year.

“The Martin LED fixtures required the ability to show shape and color in the correct way,” stated Florian Felsch, General Manager, Livebau Solutions. “With this LED solution, we have calibrated 5,600-Calvin- color temperature, which is perfect for product presentation. We’ve also lowered the maintenance cost by 90 percent and the return of investment is only 1.5 years on the lighting setup.”

Martin Professional LED-based Exterior 430 luminaires have been installed and produce optimal results, meeting the highest standards and requirements of luminosity and color rendering at BMW World.

For more, view a video of the BMW World illumination here.

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.

HARMAN (www.HARMAN.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the last twelve months ended September 30, 2013.