Suntec Singapore uses HARMAN’s Martin Professional LED Technology to Enhance Customizable Exhibition space

SINGAPORE — As Singapore’s leading venue for meetings, trade shows, lectures and other events, Suntec Singapore Convention and Exhibition Centre is an award-winning multilevel space that is home to the world’s largest HD video wall. Located in the central business district of Singapore, the convention center recently underwent a massive renovation that included an advanced LED lighting solution for the center’s fourth level. Suntec Singapore originally had a different plan in mind, however, when Bo Steiber Lighting Design introduced Suntec Singapore to HARMAN’s Martin Professional VC-Dot 1, the project took a different, positive turn.

Suntec Singapore takes pride in being an industry pioneer by using cutting-edge technology to improve business and minimize its carbon footprint for both Suntec Singapore and its clients. For the level 4 modernization, Suntec Singapore sought to change the way attendees interacted with the environment and revolutionize their perception of events and venues. In the downtown modern core of Singapore, space is extremely valuable. “To us, there was one particularly relevant question to bear in mind: How can we design a space flexible enough to host an exhibition today, a wedding banquet tomorrow and a conference the next day,” explained, Arun Madhok, CEO, Suntec Singapore.

The innovative renovation incorporated the venue’s ceiling into the design to allow for Suntec Singapore to quickly alter an event space or set the mood of an event. The new design is centrally programmed and controlled, eliminating the need for staff to climb the ceiling in order to make adjustments. As a result, Suntec Singapore is now a more flexible, marketable and efficient event space.

As part of the innovative ceiling design, Martin’s LED VC-Dot 1’s allows Suntec Singapore to offer its clients unprecedented flexibility for a single space as customers can now differentiate themselves by adding logos, messaging and graphics to their event.

Summarizing the importance of the new design, Madhok stated, “Our new system costs less to operate than our previous system. We save costs on power and cooling as well as the drastic decrease in breakdowns and necessary repairs. The installation is one of our key selling points and has definitely strengthened our brand as a venue. Saying that, we have to expect our competitors to catch up, and therefore we have to constantly renew ourselves and keep up to speed with new products and possibilities. For this, a close working relationship with Martin Professional Asia & Pacific is crucial.”

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.

HARMAN (www.harman.com) designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 15,200 people across the Americas, Europe, and Asia and reported sales of $5.1 billion for the last twelve months ended March 31, 2014.